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Apollo vs Clay
Choose Apollo when a small team wants contacts, sequences, and a seat price. Choose Clay when the job is an enrichment workbench with separate action and data-credit meters.
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No single winner
Depends on the job
Choose Apollo for all-in-one SMB outbound at a published seat price. Choose Clay when enrichment waterfalls are the product and a sequencer is not.
Try ApolloHow we evaluated this
Evaluation note: We assessed Contact search and export credits, Sequence setup, Enrichment waterfalls versus an all-in-one seat against vendor docs, product pages, and workflow fit — not synthetic benchmark scores. 2 primary sources checked. No single tool led for most teams. The segment recommendations are the decision.
Which of these are you?
Your pick
Apollo
Basic and Professional are published per-seat prices with credits included.
Tradeoff
Clay can be better when the task is mostly gtm ops running enrichment waterfalls.
Highlighted = better for SMB teams that need contacts and sequences in one seat
Spec at a glance
Free: $0 (Source: https://www.apollo.io/pricing, Checked: 2026-10-07) · Annual: Basic $49, Professional $79, Organization $119 per seat per month. Organization minimum 3 seats (Source: https://www.apollo.io/pricing, Checked: 2026-10-07) · Monthly: Basic $65 and Professional $99 per seat per month (Source: https://www.apollo.io/pricing, Checked: 2026-10-07)
Free: $0, 6,000 actions/year and 1,200 data credits/year (Source: https://www.clay.com/pricing, Checked: 2026-10-07) · Launch: $167/month on the card, from 180,000 actions/year and 30,000 data credits/year (Source: https://www.clay.com/pricing, Checked: 2026-10-07) · Growth: $446/month on the card, from 480,000 actions/year and 72,000 data credits/year (Source: https://www.clay.com/pricing, Checked: 2026-10-07)
✅ Included · ❌ Missing · ⚠️ Partial or add-on. Shaded cell = stronger option for your segment.
Don't pick Apollo if
the work is a multi-provider enrichment waterfall.
Don't pick Clay if
the missing piece is a contact database and a sequence.
What we evaluated
Evaluation criteria: Contact search and export credits, Sequence setup, Enrichment waterfalls versus an all-in-one seat. Conclusions are based on primary documentation, product evidence, and workflow fit — not hands-on benchmark runs unless noted. 2 primary sources checked.
Apollo is the all-in-one outbound seat: contacts, credits, and sequences. Clay is an enrichment workbench: a table, waterfalls, and two meters (actions and data credits). Chat-only drafting is a third page — Apollo vs ChatGPT or Clay vs ChatGPT.
Prices checked 7 October 2026
On apollo.io/pricing, with annual billing selected: Free is $0, Basic is $49 per seat per month, Professional is $79 per seat per month, and Organization is $119 per seat per month with a 3-seat minimum. Annual paid plans grant credits up front for the year: 30,000 on Basic, 48,000 on Professional, and 72,000 on Organization. With monthly billing selected, Basic is $65 per seat per month (2,500 credits) and Professional is $99 per seat per month (4,000 credits). The monthly view also showed Organization at $149 beside an Annual Only label, so confirm that seat at checkout if you are not paying annually. Free on the monthly view is 75 credits per seat per month.
On clay.com/pricing, Free is $0 and includes 6,000 actions a year and 1,200 data credits a year. Launch shows $167/month, starting at 180,000 actions a year and 30,000 data credits a year. Growth shows $446/month, starting at 480,000 actions a year and 72,000 data credits a year. Enterprise is custom. The page has an annual toggle marked save 10%. In this check the dollar figures on the cards did not change when that toggle moved, so treat $167 and $446 as the printed card prices and confirm the annual invoice before you assume the discount is already inside them. Actions and data credits are different pools.
Which bill you are actually choosing
Apollo Basic at $49 per seat per month, billed annually, is a sequenced outbound system. Clay Launch at $167/month is the start of a workbench, and it does not replace the need for a place to send the sequence. If the team is cost-sensitive and the job is “find people and email them,” start with Apollo. If the job is “waterfall six providers, then hand a row off,” Clay is the tool, and a sequencer can stay elsewhere.
A visual automation such as Make is a honest split only for the handoff: moving a row, posting to a CRM, or branching a scenario. It is not an enrichment workbench and it is not a contact database. Self-host workflow control is a different shortlist.
The Apollo and Clay buttons on this page are product links. There is no tracking URL on either.