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Zapier vs Make
Zapier when the buy is marketplace breadth. Make when operators need a visual canvas and credit pricing beats Zapier task metering.
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No single winner
Depends on the job
Choose Zapier when integration breadth and beginner-friendly setup win. Choose Make when visual scenario logic and branching matter more than the largest marketplace.
Try ZapierHow we evaluated this
Evaluation note: We assessed Multi-app lead enrichment, Approval and escalation trees, Content publishing handoffs against vendor docs, product pages, and workflow fit — not synthetic benchmark scores. 5 primary sources checked. No single tool led for most teams. The segment recommendations are the decision.
Which of these are you?
Your pick
Zapier
Simplest path and the broadest app marketplace.
Tradeoff
Make can be better when the task is mostly ops teams with complex branching.
Highlighted = better for Non-technical teams shipping first automations
Spec at a glance
Free: 100 tasks/month (Source: https://zapier.com/pricing, Checked: 2026-10-02) · Professional: 750 tasks from $19.99/month billed annually, or $29.99 billed monthly (Source: https://zapier.com/pricing, Checked: 2026-10-02) · Team: from 2,000 tasks at $69/month billed annually, or $103.50 billed monthly (Source: https://zapier.com/pricing, Checked: 2026-10-02) · AI by Zapier, since 6 October 2026: an AI step inside a Zap, billed from the task pool. Standard 1x, Advanced 3x, Premium 5x (the default for a new paid step), bring-your-own-key 1x. Each tool call adds the same multiplier. One Premium step with two tool calls is 15 tasks. A run pauses at 75 tasks by default, up to 500 (Source: https://help.zapier.com/hc/en-us/articles/46425475442829-AI-by-Zapier-model-tier-pricing, Checked: 2026-10-18)
Free: 1,000 credits/month, 2 active scenarios (Source: https://www.make.com/en/pricing, Checked: 2026-10-02) · Most module actions are 1 credit; routers and error handlers are not (Source: https://www.make.com/en/pricing, Checked: 2026-10-02) · At 10,000 credits/month, in USD: Core $12/month billed annually ($16 billed monthly), Pro $21/month billed annually ($28 billed monthly), Teams $38/month billed annually ($51 billed monthly) (Source: https://www.make.com/en/pricing, Checked: 2026-10-18) · Start-up Plan, in Make's words: Under 20 employees? Check if you qualify for our Start-up Plan and get 50% off Business. (Source: https://www.make.com/en/pricing, Checked: 2026-10-18)
✅ Included · ❌ Missing · ⚠️ Partial or add-on. Shaded cell = stronger option for your segment.
Don't pick Zapier if
Your work is mostly ops teams with complex branching — Make wins that workflow.
Don't pick Make if
a critical app only exists in Zapier's marketplace for your stack.
What we evaluated
Evaluation criteria: Multi-app lead enrichment, Approval and escalation trees, Content publishing handoffs. Conclusions are based on primary documentation, product evidence, and workflow fit — not hands-on benchmark runs unless noted. 5 primary sources checked.
Zapier is the default for teams that need the widest integration marketplace and the lowest training cost. Make is the alternate when operators think in scenarios — visual branching, routers, and multi-path logic — and do not want to self-host n8n.
Use this page when self-hosting is off the table. If control and infra ownership matter, start with n8n vs Make for self-host versus this visual canvas, n8n vs Zapier for marketplace breadth, or the three-way shortlist. If the other hosted option is the open builder, use Activepieces vs Make.
Pick Zapier for first automations, long-tail apps, and natural-language agent setup for non-builders. Pick Make when the workflow diagram is the product and you need clearer ops maintenance than linear Zaps.
Do not force Zapier into spaghetti branching. Do not force Make when a must-have connector only exists on Zapier. Do not confuse either with an engineering orchestration platform.
What we evaluated: multi-app enrichment, approval trees, and publishing handoffs. Zapier won on breadth and onboarding. Make won on visual complexity and cost shape for scenario-heavy runs.
Make prices checked 18 October 2026. On Make’s pricing page, in USD at 10,000 credits a month, Core is $12/month billed annually ($16 billed monthly), Pro is $21/month billed annually ($28 billed monthly), and Teams is $38/month billed annually ($51 billed monthly). Most actions consume 1 credit. Routers and error handlers do not. Free includes 1,000 credits a month. The page says: “Under 20 employees? Check if you qualify for our Start-up Plan and get 50% off Business.”
Make AI Provider tokens, checked 19 October 2026. As of 25 August 2026, Make calculates credits for its built-in AI Provider’s Small, Medium, and Large models with separate input and output rates, instead of one combined token total. Small and Medium are 18,080 input tokens or 2,260 output tokens per credit (previously 5,000 and 3,500 total tokens per credit). Large is 3,616 input tokens or 452 output tokens per credit (previously 1,500 total tokens per credit). Make’s help article says input tokens are significantly cheaper and output tokens are moderately more expensive, and that this change does not affect apps where you use your own API key. Updated Make’s AI Provider token pricing model.
AI by Zapier, checked 18 October 2026. Since 6 October 2026, a Zapier agent is an AI step inside a Zap, billed from the normal task pool. The activities add-on is gone. Zapier Agents is now AI by Zapier. Migrating from Agents. Standard is 1x, Advanced is 3x, and Premium is 5x. Premium is the default for a new AI step on a paid plan. Bring-your-own-key is 1x, and tool calling on your own key needs an Advanced or Premium model. Each tool call adds the same multiplier. A run pauses at 75 tasks by default, and that cap can be raised to 500. Next to Make’s one-credit module action, one Premium step with two tool calls is 15 tasks per run: the step is 5, and each tool call is another 5. Model tier pricing.
Migration gaps, checked 19 October 2026. Zapier’s guide Migrating from Agents to AI by Zapier, updated 1 October 2026, says knowledge sources available in Agents, including HubSpot, Asana, Zendesk, Zoom, and Jira, are not yet supported in AI by Zapier. Support for these sources is planned for Q4 2026. If an agent depends on one of them, that gap blocks the migration, and the guide says to contact an account rep. When the work you still need is a visual multi-step workflow, Make is the managed canvas on this page. That pointer does not add those knowledge sources to AI by Zapier.
Existing Pipedream Workflows users planning a migration should read Pipedream vs Make. New workflow estates should not start there. An AI-agent canvas is Gumloop vs Make. The wider leave-Zapier shortlist is Zapier alternatives. Microsoft 365 is Make vs Power Automate.
The Make button is the visual, managed registration path. It applies when you want that canvas and will not self-host. It is not an n8n offer.
This call changes if Make covers your critical apps as well as Zapier, or if Zapier matches Make on visual multi-path clarity at similar cost. Until then: Zapier for breadth; Make for visual ops.